Museum communication: challenges and perspectives

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The challenges and changes that have occurred over the years in the way museums communicate with their actual, virtual, and potential audiences; challenges that have been magnified during the pandemic caused by the COVID-19 virus and the return to the new normal; led to an interest in creating a space for reflection on the daily work of museums, in terms of communication. For this reason, we have decided to organize a series of virtual lectures entitled "Museum Communication: Challenges and Perspectives." These Talks are an opportunity to discuss the challenges we face in presenting our work and museum collections, and creating projects relevant to our mission and audiences.

These talks intend to exchange experiences -with those who work from within the museums themselves or as external collaborators-, not only acquired through the most conventional resource: the exhibition, but also those resulting from our work in social networks, the press, the web, mediation, guided tours, and other media. We hope this first event will be beneficial and the beginning of many others that will allow us to strengthen ties with other colleagues.




Program

Time zone: Mexico City

Moderator: Jaqueline Gutiérrez Fonseca, National Museum of History, Chapultepec Castle



Speakers




Erandi Rubio Huertas, Deputy Director at the National Museum of History.

Erandi holds a Bachelor of History degree from the ENAH and a Master of Art History degree from the Universidad Iberoamericana. She has taught at high school, bachelor's, and master's levels. As a researcher and curator at the National Coordination of Museums and Exhibitions of the National Institute of Anthropology and History, Mexico, she collaborated in restructuring museums in the country and coordinated printed publicity materials. She has published in academic journals and publications, such as Amerística. The science of the New World; Anthropological Dimension; History and Graphics; Creators of utopias, Gaceta de museos, and ADE Teatro. Since 2015, she has been the Deputy Director of the National Museum of History, Chapultepec Castle of the INAH Museum Network.


Francisco Rivas Penney, creator of the "Carloca y Max" concept.

Francisco holds a master's degree in architecture from Tohoku University in Sendai, Japan. The kawaii culture of that country influenced the creation of the "Carloca y Max" project, which aims to disseminate Mexican history, addressed to girls, boys, and young people. He has held exhibitions in collaboration with museums such as the Museo Nacional de Historia, Museo del Templo Mayor, Museo Fuerte de Guadalupe in Puebla and 3 Museos in Monterrey.

Javier Pantoja Ferrari, Head of the Digital Development Area at the Museo Nacional del Prado.

Javier has been the Head of the Digital Development Area of The Prado Museum since 2015. He is responsible for the design of the digital strategy, the technological infrastructure and digital transformation of the Prado Museum. He has led the project 'El Prado on the web', which had among its achievements the launch of the museum's new semantic website, which won two Webby Awards in 2016 as the best website of a cultural institution. In 2019 he coordinated the 'Línea de tiempo y lectura aumentada' project which applied artificial intelligence for the first time to the dissemination of the Prado Museum's collections

Matías Cornejo González, mediator at the Museo Nacional de Bellas Artes of Chile.

Matías has a degree in Arts with a major in Sculpture and teaches Visual Arts at the University of Chile. He also holds a Master's degree in Education, with specialization in Museums and Art Galleries, from the Institute of Education at University College London. He has published and presented his work on museum education both in Chile and abroad. He is currently part of the mediation and education area of the Museo Nacional de Bellas Artes in Chile.

Rosalba Mejía Albarrán, Deputy Technical Director of the Museo de las Constituciones - UNAM

Rosalba studied for a BA and MA in History at UNAM, specializing in Mexico's political and diplomatic history during the 19th century. She has been a researcher and curator of exhibitions. Since 1997, she worked at the Coordination of Exhibitions of Fomento Cultural Banamex, Palacio de Iturbide. In 2016, she joined the project aiming to reopen the Museo de las Constituciones, part of the Humanities Department of the UNAM, where she works as deputy director. She is currently a master's candidate in Museology from the Escuela Nacional de Conservación y Museografía of the INAH.

Mitzy Alcalá Contreras, head of the Cultural Promotion Department at Museo del Templo Mayor.

Mitzy studied Communicology at the Universidad Nacional Autónoma de México. She has taken various courses and certificates at institutions such as the Tecnológico de Monterrey, the ENCRyM, the CNDH, Tec Milenio, CIMAC, among others. Since 2011, she has been Head of Cultural Promotion at the Museo del Templo Mayor. From 1997 to 2011 she was an International News Editor and deputy Editor-in-Chief at El Sol de México, before that she was Head of Dissemination at the DIF of Tepotzotlán.

Jaqueline Gutiérrez Fonseca, Head of Cultural Promotion Department of the Museo Nacional de Historia, Castillo de Chapultepec.

She has a degree in journalism from the UNAM and is a master's candidate in Museology from the ENCRyM. Since 2009 she has been head of Cultural Promotion Department at the National Museum of History Chapultepec Castle, where she has been responsable for the development of the museum's new website, the museum's presence on social networks, the edition of publications such as the Alcazar Guide and Hilos de Historia, among others. Alongside her work at the museum, she is a radio scriptwriter and writer. She was the winner of the XXVI edition of the Juana Santacruz Literary Contest, organized by the Ateneo Mexico. Her stories have been published in compilation books such as Vamos al circo, minificción latinoamericana and Cortocircuito, published by BUAP, and Del futuro y otros menesteres published by Vocho Amarillo.


Nanet Beumer, Head of Digital and Marketing at the Rijksmuseum.

Bringing people closer together by sharing knowledge and inspiration is what drives me forward. In my role as Head of Digital & Marketing at the Rijksmuseum, I am able to achieve this through the disciplines of art and history. The stories of the museum can be communicated using various channels in a way that inspires and touches people everywhere. We have set up an initiative of ‘Stories’ to engage with art lovers all over the world, as well as to encourage people from all backgrounds to visit the Rijksmuseum. A digital museum experience, while never the same as the real thing, is nonetheless valuable, and stories enable us to inspire and connect, even from a distance.


Chris Nix, Assistant Director Collections and Engagement at the London Transport Museum.

More coming soon


Siddy Holloway, show host of Secrets of the London Underground.

Siddy Holloway was born in Iceland and moved to the UK in 2010 to train as an actress at University. A lover of London history and forgotten stories, she joined the London Transport Museum in 2015. In her time at the London Transport Museum, she co-developed all the Hidden London tours, co-authored the book Hidden London: Discovering the Forgotten Underground, published in 2019 and was a key team member behind the award-winning Hidden London exhibition. She also manages the Hidden London guide team and is always hunting for new exciting sites to turn into public tours. During the Covid-19 pandemic, Siddy along with Laura and Alex joined the YouTube series Hidden London Hangouts started by Chris Nix, as well as co-created the very popular Hidden London virtual tours. She is the presenter of the hit TV show Secrets of the London Underground which airs on the Yesterday channel in the UK.

Laura Hilton Brown, Hidden London Programme Manager at the London Transport Museum.

Laura has been with Transport for London and London Transport Museum for 15 years working across marketing, communications, events and programming disciplines. Her current role is the Hidden London Programme Manager. Laura has been with the Hidden London team since its launch in 2015 and co-develops the tour programme with Siddy. Her role is to manage the operations team and form one part of the four that make up the Hidden London Hangouts team. What's great about Hidden London: the creativity and "no two days are the same". Going subterranean and exploring hidden spaces is now part of her DNA. Particularly special moments are discovering & converting these spaces into tours and the look on people's faces as you open that secret door!

Alex Grundon, presenter of Hidden London Hangouts.

Alex was a BBC journalist for over 20 years and covered the biggest national and international news stories, from global politics to the Eurovision Song Contest, he saw five Prime Ministers into Downing Street, covered 9/11, the London terror attacks, royal weddings, major court cases and the biggest showbiz stories. Having travelled the world, reporting and presenting radio programmes and producing TV for the BBC too, he left in 2021 to explore other exciting opportunities, including the development of the London Transport Museum’s digital offering. Part of this was the growth of the Hidden London Hangouts, now starting its sixth season, it has unprecedented access to the secret spaces of the capital’s transport network, but it revels in the innocent fun this creates for people of all ages. It’s also gained a loyal and sizeable following from people who share our love for all things transport. Alex now lectures in Radio, TV and Journalism at Goldsmiths University of London. He’s also a media trainer for large organisations, including the National Health Service and international charities. He appears regularly on radio shows in the UK as an expert on London’s secrets, but also on his guilty pleasure - Eurovision!

Giulio Dalvit, Assistant Curator for Sculpture at the Frick Collection in New York.

Between 2020 and 2021, he worked as Guest Curator at the Frick Madison Project, focusing on the exhibition of the Frick’s collection of sculptures and medals in the Breuer building. Previously, he was an Associate Lecturer at The Courtauld Institute of Art, where he also received his PhD. His research has been published in catalogues, books and academic journals: The Burlington Magazine, Art History, and the Journal of the Warburg and Courtauld Institutes, among others. The receiver of a number of scholarships, Giulio has held various fellowship, lecture and research positions at the Poldi Pezzoli Museum in Milan, the Kunsthistorisches Institut in Florence, the University College London (UCL), and the University of Amsterdam. At the Frick, he curated Propagazioni: Giuseppe Penone at Sèvres and The Eveillard Gift (with Aimee Ng and Xavier F. Salomon).

Certificate

An attendance certificate will be handed to those who meet at least 80% attendance (5 of 7 conferences). Remember that all conferences will be held online.


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